Articles

How to build a dedicated marketing analytics stack

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The design of your marketing stack is a make or break choice on which your millions of USD (or EUR) monthly marketing budget depends. You want to choose a stack that is lean, adaptable and, most importantly, reliable. The problem is that there are dozens of components to implement and thousands of tools and platforms available — What do I look out for when building a marketing analytics stack...

Everything you need to know about Blockchain in 5 minutes

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What this guide actually is: A highly condensed piece to definitely understand what the heck is everybody talking about, shorter and easier to digest than wikipedia or google search, in no more than 1,500 words (300 words read per minute being the human average). What this guide is absolutely not: A peer reviewed technical paper complete with references, which anyway you don’t really need as...

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